Discover How To Easily Dominate Your Competition By Writing Press Releases That Get Noticed With…
“The Press Release Template!”
Last updated: January, 2010
Dear fellow small business owner,
How would you like to use the power of the press to market your business?
How about gaining instant credibility and being recognized as the expert in your field in your local community?
If you answered yes to either of the above questions, you probably already know the power of the press to sway the minds and opinions of the general public.
And, it’s no secret that getting the press to mention your business, product, or service can have a massive impact on your profit!
The Financial Benefits of Getting Lots of Press Coverage
Sensei Javier Lozano had never been interviewed on T.V. before. He simply followed the tips on pages 27 and 28, and nailed the interview!
“I bought The Press Release Template to learn how to write good press releases that reporters may want to feature.
After I got an idea on how to do this, I sent out one of my press releases to several news stations and newspapers in Denver… a couple days later I got a phone call from a local news station asking us about our latest Board Breaking Seminar which will get kids introduced into the martial arts. They wanted to do it the following day!
The section about how to interview with a reporter helped me tremendously too because it really answered many of my questions.
Everything worked out so well that the reporter wants to come back in a couple of months to do another feature on adult self-defense!”
Javier Lozano Jr
Owner of The Dojo of Karate
Westminster, CO
But how do you go about getting press coverage? That’s a question I struggled with when I started my first business. I had very little money to advertise with, but I knew that press coverage is free and much better than paid advertising.
So, I spent much of my time in the early stages of my business with finding ways to get publicity. It took me years to figure out what the absolute best ways were to get my local press to cover my business, but let me tell you… it was well worth it!
In fact, after I cracked the PR code, I was soon seen as the expert in my field around my town… and my business exploded.
Why The Experts Say Publicity Is Pure Marketing Gold
In my current role as a small business start-up and online marketing coach, I tell all my clients that getting good publicity is like pure gold when it comes to growing your business.
Why?
That’s because today’s consumers are more jaded and indifferent to marketing messages than ever! And, it’s easier than ever for the average consumer to research your company online. With just a few keystrokes, you can potentially win or lose a sale…
But what if you had tons of free publicity coverage on websites all over the internet? What if your local newspaper had multiple articles mentioning you on their online news service.
Do you think that could make a difference in your sales?
You bet your bottom dollar it would! And, the first step to getting that sort of coverage is learning to write solid press releases – the kind that get picked up by the local press… which often may lead to even bigger coverage!
And that’s why you need to get plenty of press coverage if you want to jump ahead of your competitors. As I said before that’s never been more true than in today’s economy.
Thankfully you don’t have to figure this out on your own…
Secrets to Writing Press Releases Revealed!
You may think writing a good press release is like writing in some sort of secret code. And, in some ways that’s true… because reporters and news editors do really have their own “code” you have to crack in order to grab their attention.
But, that’s not as hard as you might think! In fact, it’s a lot easier than most people assume.
And when you know the secrets to writing simple, concise, solid press releases that stand a high chance of getting picked up by the press…
You’ll be able to literally write your own ticket to success!
And, that’s exactly what The Press Release Template reveals. In just 34 short pages, you’ll learn the secrets to:
- Understanding exactly what a press release is and isn’t… so you’ll know what news reporters and editors look for when they search for possible news stories!
- The top 3 reasons for using press releases to promote your business – and, the hidden and often over-looked fourth reason (knowing this allows you to tweak your press releases so they do “double-duty” in promoting your business…)
- How to leverage your website so your press releases work for you 24 hours a day – potentially getting you press coverage while you sleep!
- Don’t know what to write a press release about? No worries! The Press Release Template provides you with 24 super-simple ideas to help you brainstorm the perfect press release for your business… just pick an angle and run with it.
- How to expertly format your press release - when you read this chapter, you’ll finally know how to look like a pro and stand out from the amateurs.
- 13 Deadly press release writing mistakes and how to avoid them!
- 5 Simple tips for making your website “press-friendly” – Ignore these and you’ll be missing out on some cherry PR opportunities…
- The whys and hows of building a media distribution list… most business owners don’t have a clue what this is – and that’s why you’ll be miles ahead of your competition once you understand this powerful PR tool!
- Links to 17 of the top resources to help you jump start your publicity campaign.
- Five super-creative ways to get additional publicity…
- What to do when a reporter calls! So, what do you do when this stuff starts to work it’s magic? Don’t know? You will when you read this chapter!
- How to handle TV interviews. You’ll get them when you follow the manual – know how to look like an authority on camera.
- Three dead-simple real live sample press releases. Find out what a great press release for a small business is really supposed to look like with these press release examples…
- A clear, concise and easy-to-follow press release template. Just fill in the “blanks” and you’ll have your first press release in no time!
- And, a special BONUS section with recommended resources for getting a business website, including low-cost web design and SEO providers, cheap but reliable web hosts, ways to manage your email lists and create professional email newsletters, and more…
Look, I only wish I had these easy-to-follow instructions when I set out to get publicity for my first business. I’m sure my business would have doubled or even tripled in the same amount of time if I had…
And honestly, the additional media attention I would have received would have been worth tens of thousands, perhaps even hundreds of thousands of dollars.
So, that sort of makes it difficult to put a price on this manual. The information it contains is powerful, and worth thousands to anyone who will put it into practice…
However, (and I’ll spare you the “not for ‘X’ dollars, or even ‘Y’ dollars” spiel) I’m pricing it for a limited time at just $27.
That’s right – $27 bucks gets you this 34 page report that practically hands you the keys to the media and public relations kingdom (that is, if you use it!)
Regular Price $37 Today $27
Before long you’ll be writing press releases that finally get your business the media attention it deserves!
So don’t wait – order The Press Release Template today to get the best free advertising that money can’t buy…
To your success,
Michael D. Massie
Small Business Internet Marketing Expert
CEO and Founder, Modern Digital Marketing
P.S. – Remember, I fully intend to raise the price soon! This low introductory price will not last, so make sure you get your hands on The Press Release Template today… Click Here to Order Now!